mac

Super premium food for cats and dogs

our food

Understanding composition

Here you'll find everything you need to know about the functions of our ingredients and the meaning of common terms used on our products. Because we want to make sure you find the perfect food for your furry friend. 

Understanding composition

Here you'll find everything you need to know about the functions of our ingredients and the meaning of common terms used on our products. Because we want to make sure you find the perfect food for your furry friend. 

Understanding composition

Here you'll find everything you need to know about the functions of our ingredients and the meaning of common terms used on our products. Because we want to make sure you find the perfect food for your furry friend. 

Polaroid Bowl

It's the content that matters!

A healthy diet for your four-legged friend? That only works if you understand which ingredients meet your pet's needs and what to look for when buying pet food. Because not all pet food is created equal: the quality of the ingredients, the proportion of high-quality proteins, valuable fatty acids, vitamins and minerals , as well as the absence of unnecessary fillers maca big difference! The composition of the food plays a particularly important role for sensitive animals or those with special dietary requirements.

Therefore, in our ingredients guidewhy we have chosen our ingredients and how they can positively influence the quality of life of your dog or cat.

meat & fish

Vegetables

Fruit & herbs

other ingredients

Declaration & analytical components

If you want to know what's really ending up in your furry friend's bowl, it's worth taking a look at the back of the packaging. It will show you which ingredients are included, how the food is composed, and what nutrients your pet is getting. 

A transparent declaration macit easier for you to make an informed decision and choose food that suits your pet's individual needs. That's why we strive to declare our ingredients in a way that allows you to understand and decipher them as clearly as possible, despite legal requirements.

Besides the ingredient list, the analytical constituents important information about the quality and composition of the feed. Values ​​such as crude protein, crude fat, crude fiber, crude ash, and moisture show you how the nutrients are distributed and help you to better compare different types of feed. We explain what these terms mean for your pet here.

Declaration & analytical components

If you want to know what's really ending up in your furry friend's bowl, it's worth taking a look at the back of the packaging. It will show you which ingredients are included, how the food is composed, and what nutrients your pet is getting. 

A transparent declaration macit easier for you to make an informed decision and choose food that suits your pet's individual needs. That's why we strive to declare our ingredients in a way that allows you to understand and decipher them as clearly as possible, despite legal requirements.

Besides the ingredient list, the analytical constituents important information about the quality and composition of the feed. Values ​​such as crude protein, crude fat, crude fiber, crude ash, and moisture show you how the nutrients are distributed and help you to better compare different types of feed. We explain what these terms mean for your pet here.

Important terms explained simply:

Just tap the tile and you'll discover what's behind it.

transparency

Make sure that all ingredients are listed individually – ideally with quantities. If ingredients are described too generally or terms like "animal by-products" are used, this can disguise inferior ingredients.

4% clause

Here's something to watch out for: Legal regulations state that pet food must contain at least 4% chicken to be labeled "with chicken." Whether this is actually meat or simply offal doesn't need to be specified.

Crude protein

Crude protein indicates the total protein content in the feed. This includes both animal and plant proteins. However, this value says nothing about the quality of the ingredients – it is purely quantitative.

crude fat

Crude fat indicates the total fat and oil content and is an important analytical value for energy supply. Essential fatty acids can support the absorption of fat-soluble vitamins and contribute to healthy skin and overall vitality.

crude ash

Crude ash refers to the proportion of non-combustible, mineral components. These include calcium, phosphorus, magnesium, and others. A certain crude ash content is necessary, but an excessively high value (over 8%) can indicate a large amount of bone meal or low-quality fillers. A good guideline is between 5 and 7%.

crude fiber

These are the indigestible plant components. They can support intestinal activity and promote healthy digestion. However, too high a value can indicate low-quality fillers, while too low a value can lead to digestive problems – balance mac. For dogs and cats, the ideal crude fiber content is usually between 2–3%.

moisture

This value indicates the water content of the food. As a guideline, wet food should contain approximately 70–85% moisture, and dry food approximately 6–12%. A high moisture content supports daily fluid intake and is particularly beneficial for animals that drink little.

food grade

Our food is human-grade! This means that we process carefully selected, high-quality raw materials that meet all legal food requirements. Dogs and cats benefit from this through a highly digestible, nutrient-rich, andmacdiet with excellent palatability.